Europastry’s new Wraps join the Grab & Go range for the Horeca channel
Under the Friart brand, the company has launched a new family of ready-to-eat wraps to eat on the go, investing in innovation, practicality and excellent quality.
Friart, Europastry’s leading fifth range product brand, has launched one of the most innovative products of the year. This new collection of savoury wraps consists of rolled wheat flour fajitas with three exquisite fillings.
The ham and cheese wrap is a super-trendy, lighter version of the ham and cheese sandwich, a whole wheat fajita filled with a tasty mixture of sliced boiled ham and creamy Havarti cheese that goes beautifully with its soft texture.
Then there’s the roast chicken wrap, a fajita with a Mexican soul filled with sliced roast chicken, mayonnaise, Gouda cheese, red pepper and rocket. A delightful, succulent sandwich filled with juicy ingredients and mouth-watering pieces of real chicken.
Last but not least, the tuna wrap is a nourishing mixture of tuna, mayonnaise, red pepper, sweetcorn and rocket. A combination of flavours that is tempting at any time of day and offers an explosion of sensations in every bite, with delicious mixtures of ingredients and subtle flavours.
“This family of wraps has joined the Europastry Grab & Go product family, specifically designed for the Horeca Channel. In this second product campaign we have gone for versatile, sophisticated, fresh products, offering formats that suit our consumers’ busy lifestyles”, said Marta Cortés, Marketing Director at Europastry.
Other new ideas for the Horeca sector
As part of the second annual new product campaign, Europastry has announced other innovations specifically designed for the Horeca sector. One destined for success is the Andalusian Mollete family, made with real olive oil and 100% natural ingredients that give them a wonderful soft crumb. They come in traditional and mini versions, making them incredibly versatile and practical for making toast, snacks, sandwiches and serving at the table. At the same time, keeping the burger lover trend buzzing, Europastry has launched three new products for its Panburger range: the soft Tierna Burger, in Plus and Midi versions, and the village-style, seeded Aldeana Semillada Burger, all made with butter and top-quality ingredients.