Europastry. The king of par-baked bread
EXPANSION 27/06/06

The trajectory of this Catalan company shows how to be successful taking into account the fashion for the Mediterranean diet and healthy eating. According to its managing director, Jordi Morral, “the habits of Spanish people have changed and Europastry has adapted to these tendencies.”

The company’s strategy centres on high-quality part-baked bread and frozen bread and pastry products. Its figures are a demonstration of how to tackle consumer habits: company turnover has gone from 55 million in 1996 to 247 million last year.

The company has 14 production plants, 12 delegations and 140 distributors serving its 27,000 clients. The company employs 2,272 people and in 2005 it made investments worth 35 million Euro.

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