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Europastry backs innovation in frozen dough/pastry
ALFORJA nº 310 April-May’ 06

Europastry is the leading company in the frozen dough/pastry sector in Spain, with 40% of the market share, and is one of the top five companies at European level. It currently commercialises the “Yaya María”, “Frida” and “Fripan” brands, alongside a chain of bakeries called El Molí Vell. One of the secrets of the company’s success is its dedicated backing of innovation.

Last year it had a sales turnover of 240 million Euro, 10.6% up on 2004, and forecasts for this current year, 2006, are at 265 million Euro.

An example of this growth is Europastry’s position at no. 21 of the Top 100 rating published by “Business Week and Europe’s Entrepreneurs for Growth”, an organisation that recognises the European companies with the highest rates of growth, and those which have created the most jobs, since 2001. Let us not forget that Europastry has a workforce of over 2,200.

Europastry has various projects underway with forecast investment of more than 30 million Euro for 2006.

At an international level, it is to build a new factory in Portugal, on the outskirts of Lisbon, to be up and running this year. At a national level, it is to build two refrigerated silos at the Vallmoll and Rubí plants in order to offer improved service to its customers.

Furthermore, some months ago Europastry bought Palmapan, the leading part-baked bread company in the Balearic Islands market, with approximate sales of 8 million Euro. It is also the leader in Spain in manufacture of bread packaged in a protective atmosphere. It has a production plant in Palma de Mallorca, with an annual capacity of more than 18,000 tons of part-baked bread.

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Europastry has always backed innovation in frozen dough/pastry. This is one reason for its market success.

Hence, “Yaya María” continues to innovate within the line of bread and pastry products, and has just launched two more products in the defrost-and-ready range: “Bombón a la crema” and “Panychoc”, two chocolate specialities that all the family will love.

The “Bombón de Crema” is a real explosion of sensations: first you bite through though the crisp chocolate coating, then you come to the spongy Danish dough that gives it body, and finally to the smooth filling of real crème pâtissière that melts in the mouth.

“Panychoc” is a delicious kind of brioche roll, ideal for breakfast and snacks. “Yaya María” adds delicious real chocolate chips to the softest, classic brioche dough: an original, versatile format, specially aimed at children – it is rich in calcium and is beneficial for growth.

Meanwhile, “Frida” presents a new product in its “Marian” range to meet the demands of customers: the “6-cereal Croissant”, a healthy, nutritious, delicious croissant made with the best cereals. Oats, poppy, sesame, linseed, bran and soya, a perfect combination that looks after your body while you enjoy its unique taste.

People in society today worry about the close relationship between their state of health and the foods they eat. The search for a balanced diet with health benefits is giving rise to new consumer trends. Consumers now look for foods that both satisfy the palate and also meet the requirements of healthy, balanced nutrition.

This is the idea at the heart of the “Marian Corpore Sano” range: to offer products that are beneficial to the health and contribute to maintaining a balanced diet. They are products which are always produced with the best ingredients. Healthy eating without sacrificing the finest flavour.

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