« Back

EUROPASTRY leads the market by removing “TRANS FATTY ACIDS” from its pastry products
October 2008

Europastry, a company which specialises in making and marketing deep-frozen bread and pastries, has become the first company in its sector to remove hydrogenated fats, or trans fatty acids, from its pastry products, thus producing products with a better nutritional composition. In so doing, the company, which markets the Frida, Fripan and Yaya María brands, has anticipated the needs of an increasingly demanding market, which expects quality and safety, but which also looks for products which have a positive effect on consumer health.

This significant progress was possible thanks to more than a year of research, to improvements in the selection of raw materials and to the development of production processes, until the trans fatty acid content was reduced to below 1%. The use of unhydrogenated oils and fats has made it possible to improve the products’ nutritional composition making them healthier without altering their quality.

With this significant innovation, Europastry has adopted the Department of Health’s NAOS strategy (nutrition, physical activity and prevention of obesity) which advises industry that in food products aimed at children, the added fat should contain a high proportion of unsaturated fatty acids and a low proportion of trans fatty acids, which encourage an increase in bad cholesterol and increase the risk of suffering from coronary and cardiovascular diseases. The company is also ahead of the regulations on Food Safety which the government is preparing, which seek to reduce the concentration of trans fatty acids in foods and almost entirely remove them from school canteens, hospitals and those places which are directly related to young people and sport.

In order to publish these news stories, Europastry has created an information campaign, with the slogan “Made with Heart” (“Hechos con corazón”), aimed at customers and distributors with the objective of showing the advantages of foods which are free of hydrogenated fatty acids. This campaign has a specific information leaflet and its own microsite www.hechosconcorazon.com.

More news »