The Grand Award for Innovation 2009 recognizes Europastry’s achievements after years of research.
January 2009

This is the only nation-wide competition in which consumers choose the most innovative products, in 46 categories. With this aim, an independent consulting agency surveys some 10.000 people which, with their vote, choose their most satisfying products.

Europastry launched this product in January’08, with great success, and the bread Gran Reserva is born with a definite goal: regain the flavours and textures of yesteryear.

The range of breads “Gran Reserva” is made according to the traditional method of triple fermentation, with mother yeast sponge, such as was made more than 60 years ago, but using innovative techniques, results of Europastry’s research.

With this launching, the leading frozen dough company makes a step forward towards state-of-the-art breads. The main features of Pan Gran Reserva are its rustic looks, its golden crust sprinkled with flour, with a bubbly and moist crumb, and a sweet flavour of wheat.

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