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Europastry reinforces its presence in Europe by opening a commercial subsidiary in Holland
September 2009
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This branch will serve the
markets of Germany, Belgium, and Northern Europe
where the company products are already being successfully
distributed.
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The Spanish multinational exports
to 20 countries and also has subsidiaries in Portugal
and France.
Europastry, a leading
Spanish company in the production and merchandising
of parbaked bread and frozen pastries, is promoting
its international expansion by opening a commercial
subsidiary in Holland from where it will serve the
markets of Germany, Belgium and Northern Europe. Along
with France and Portugal, this area is the principal
market of Europastry in Europe, which
is already obtaining 15% of its income from outside
of Spain. International expansion forms part of the
development plan of the company which, last year,
achieved a turnover of 360 million euro and grew by
10%.
Currently, Europastry
is already selling 10 million euro worth of goods
in the Central and Northern European markets. Likewise,
this spells out an important business opportunity
for the consolidation of products such as the “Pan
Gran Reserva” – a high-quality country
loaf prepared according to traditional methods –
and its Doughnuts. Both products are posting very
high growth rates thanks to their good acceptance
on the part of consumers. During the first six months,
doughnut exports grew by 40%, making Europastry
the largest European manufacturer of frozen doughnuts.
Europastry is likewise
present in 20 countries (France, Portugal, Italy,
the United Kingdom, Ireland, Greece, Mexico, the USA,
South Korea and Japan are other outstanding markets).
For the next year, the Spanish multinational is also
setting itself the target of continuing to promote
the innovation and development of its growth strategy.
Europastry, which in 2009 has invested
12.3 million euro on R&D – 3.4% of its turnover
–, has pioneered in eliminating hydrogenated
fats from its products and launching a range of healthier
pastries for children on the market.
Dutch Office:
Curieweg 4
3208 KJ Spijkenisse
tel: +31 (0)181 698 208
mob: +31 (0)6 2001 0954
benelux@europastry.com
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