Europastry will invest 45 milion€ to increase the production of premium rustic bread
October 2009

Europastry, the leading manufacturer and distributor of frozen baked goods, will invest 45 million euro in its Vallmoll plant (Tarragona), making it one of the most modern in Europe, capable of producing premium rustic bread, made according to traditional methods, with state-of-the-art technology.

Through this investment the company will create 100 jobs and will increase its current production capacity in 20.000 tons a year.

The range of breads Gran Reserva, sold with the brands Frida, Fripan and Yayamaria, is a bread that was successfully launched in the national and international markets. It is made according to the traditional method of a seven hour triple fermentation, with mother yeast sponge, such as was made more than 60 years ago, but using innovative techniques, results of Europastry’s research.

The Gran Reserva bread, as other Europastry breads, is frozen after a first bake, becoming a long lasting product, which can be transported long distances, and be available straight from the oven at any shop.

The investment made in Vallmoll has been dedicated to a new production line and a new automated warehouse, with a capacity of 20.000 pallets.

The production processes of Europastry, which are being constantly improved, receive the BRC qualification (British Retail Consortium) which applies the strictest standards for hygiene and quality.

The key elements of Europastry’s strategy are innovation and new product development. In the period 2008-2009 the investment was of 90 million euros, principally in Vallmoll and Rubí plants. In the latter, the Spanish bakery group invested EUR18m (US$23m) to increase its doughnut capacity and expand its product range, becoming Europe's largest doughnut maker with an increase in Europastry's total capacity to 300m units of doughnuts DOTS a year.

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