EUROPASTRY LEADS THE EUROPEAN FROZEN DONUT MARKET
February 2010

• The Spanish company has signed an agreement to supply this product to the French high speed train company (TGV).

• Europastry already sells over 250 million units per year.

Europastry, the Spanish leader in the production and marketing of frozen bread and pastry, has established itself as the European leader in selling “Dots” Doughnuts by achieving a market share exceeding 40% and sales of 250 million units per year. The markets of France, Italy, Portugal, Germany and Great Britain, besides the Spanish, are the main consumers of this product, which, in less than three years has doubled its sales. Last year, sales of Dots in Europe grew by 26%.

This success is reflected in the recent signing of an agreement with the catering service concessionaire of the French high-speed trains to supply their bakery product. The product was selected after conducting a blind tasting. "We are very pleased with the performance in the market for this product and believe that its growth will be unstoppable, not only for its quality and taste, but because of the advantage of being able to eat it fresh once thawed. By using cold preservation processes, we do not need to use any artificial preservatives, which means the products are more natural, and can be transported anywhere in the world" , stated Jordi Gallés, Managing Director of Europastry.

Europastry, which spends more than 12 million euros per annum on the research and development of new products, is committed to supporting healthy eating and quality products. The Spanish multinational has pioneered eliminating trans fats from its entire range of pastries ahead of market demands and following the recommendations of both Spanish and European food safety agencies.

In Spain, “Dots” have achieved a market share of 25% and have become a reference product in both the traditional channel and foodservice. The product has also achieved a strong presence in supermarkets, and is being marketed in some of the main chains of the country.

These positive results, both in the national and international markets, have required investment in March last year, of which EUR 18 million was allocated to increase production capacity and storage. This investment, made in the plant that the company has in Rubí (Barcelona), has created 100 new jobs.

More news »