Europastry and Nestlé join forces to create the a Tartlet with KITKAT, a unique market innovation
Europastry presents a delicious and exclusive tartlet with authentic KITKAT from Nestlé, one of the world’s leading brands.
Europastry, leader in the Spanish market and fourth largest operator worldwide in the frozen dough sector, has joined forces with Nestlé to present the Tartlet with KITKAT, as unique as it is irresistible. Its crunchy biscuit base contains a real KITKAT bar, which rests on an exquisite KITKAT mix with biscuit chunks smothered in milk chocolate and a delicious cream made from 100% sustainable cacao. Ideal for teas or desserts, the new Tartlet with KITKAT comes in its own exclusive packaging, with skewers and paper liners to ensure that your customers quickly identify the famous brand.
As Marta Cortés, Europastry's Marketing director says: “We love to work with leading brands, and KITKAT from Nestlé is a great example. Every day, 700 KITKAT bars are consumed per second around the world. We are convinced that our Tartlet with KITKAT is going to be a great success.”
Enrique Duaso, Nestlé Professional Marketing manager, emphasises: “This project is an opportunity to develop a whole new way of bringing our brands to customers, in collaboration with Europastry, a leading player in the sector.”
In addition to this new tartlet, Europastry has also launched several new pastry varieties, such as the new Special Cakes range, especially designed to satisfy those consumers that have become devotees of the new superfoods trend.
This new range features the Cocoa & Raspberry Gluten Free Brownie, made with a cake mix containing ingredients such as milk chocolate and beetroot, giving it its characteristic brownie consistency. It’s all smothered in a layer of pumpkin and sunflower seeds, hazelnuts, almonds and raspberries. The Special Cakes range also features the Spelt & Apple Tart, made with an exquisite cake of wholegrain spelt flour and baked apple pieces, and decorated with blueberries and a mix of oat flakes and pumpkin seeds.