Europastry launches new PanBurger variety pack for retail
As part of its autumn campaign, the company has expanded its retail portfolio with the launch of a new PanBurger variety pack: Brioche Burger Bun, Sourdough Burger Bun, and Beer Sourdough Burger Bun
Europastry, a specialist in the frozen dough sector, has launched a new variety pack to boost sales of its PanBurger range in the retail channel. The Brioche Burger Bun, Sourdough Burger Bun, and Beer Sourdough Burger Bun are the three varieties being marketed in this way, simplifying and streamlining sales in supermarkets.
The burgers come in packs of four, and can simply be defrosted and displayed depending on consumer demand. The products are made using traditional baking methods and the dough is then preserved through freezing, which ensures that the products retain their unique properties and characteristics.
Once considered little more than fast food, hamburgers can now be found on restaurant menus around the world and have become part of the gourmet category. Quality and innovation are the hallmarks of the PanBurger range, which was launched in 2016. Since then, Europastry has been expanding the line with different formats, and using natural ingredients with no additives.
All these qualities are exemplified in the burgers in these new packs: the Brioche Burger Bun is made with butter, creating a light and fluffy bread, with the authentic texture of a classic brioche. The Sourdough Burger Bun is a product that impresses through its premium quality and natural ingredients, such as olive oil. Finally, the Beer Sourdough Burger Bun is another sourdough product, made with premium ingredients, plus beer for greater depth.
Jordi Caballero, Head of R&D for the Bread Division of Europastry, says, “the PanBurger range has been a huge success for our company. At Europastry, we are constantly innovating so that we can give our customers everything that a range as special as PanBurger has to offer”.
Based on the success of this range, Europastry has recently invested 18 million euros in a new PanBurger production line at its Vallmoll (Tarragona, Spain) plant, increasing capacity by 8%.